Artistic patronage is at the core of Art & Advisory’s mission. Since 2007, Art & Advisory has collaborated with five emerging artists to create new artworks, providing three of them their first opportunity to work with a master printer. Through a partnership with Gilt Groupe, some of these artworks were available a demographic of more than 2 million members. The sales yielded important results: a new format for the artists (prints); an expanded collector-base at an early stage in their careers; and a successful collaboration that developed new patrons.